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About Yell STL
Yell STL is the St. Louis guide where businesses can’t buy a recommendation. Real picks from real locals — and when a partner pays for placement, it’s always labeled.
Yell STL isn’t a tourism bureau and it isn’t a pay-to-play guide. It’s locals yelling about the places we actually love — the dive bar with the best martini in the city, the Ethiopian spot on South Grand, the speakeasy your friends don’t know about yet. No business can pay to be recommended: every editorial pick and review comes from a St. Louisan who actually went. When a business does pay us — for a Featured Partner spot or a sponsor slot — we label it, every single time. That’s the Yell Promise: real picks from real locals, free for everyone, focused on the small businesses that make St. Louis worth yelling about.
Frequently asked questions
Does Yell STL get paid for its recommendations?
No. Businesses cannot pay to be recommended on Yell STL — every editorial pick and review comes from a local who actually visited. When a business does pay for placement (a Featured Partner spot or sponsor slot), it is always clearly labeled with a Featured or Sponsored badge.
How is Yell STL different from other St. Louis guides?
Most city guides are funded by the businesses they feature — tourism bureaus promote their members, and many listicle sites charge for inclusion. Yell STL is community-driven: our recommendations are written by locals, can’t be bought, and sponsored placements are always labeled.